PUBLIC RELATIONS

We approach public relations with a focus on how a brand is introduced, ensuring it is presented strategically and positioned for the right level of visibility.  Our work centers on identifying the right opportunities and securing meaningful press placements that align with the brand. We develop targeted strategies and lead outreach, placing clients in leading publications and platforms. From initial positioning through placement, we build visibility that holds and supports long-term growth and recognition.

 

Press Strategy | Media Training | PR Strategy and Timeline | Story Development | Press Placement | Thought Leadership | Expert Positioning | Market Insight

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MARKETING

Courtney Daniels Consulting leverages strong relationships with a global network of writers, editors, bloggers, celebrities and influencers to secure the best media opportunities congruent with the clients brand image. 

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Digital Strategy | Social Strategy | Content Creation | Copywriting | Paid and Organic Campaigns | SEO and SEM | Influencer Strategy | Community Management

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AFFILIATE MARKETING

Creating and growing affiliate channels for DTC brands, using quality content partners and data-driven strategies to sustainably boost sales and coverage.​ ​

 

Affiliate Strategy | Partner Development | Publisher Relationships | Content Partnerships | Performance Tracking | Commission Strategy | Conversion Optimization | Reporting and Analytics

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BRANDING

At Courtney Daniels Consulting, we work closely with founders and companies to establish a clear identity and point of view, shaping how a brand or personality looks, communicates, and is experienced across every touchpoint. From visual direction to messaging, each element is developed with intention so the brand comes together in a way that feels clear and well-defined. Whether building from the ground up or rebranding, we ensure everything is aligned and positioned for long-term growth, with a focus on how the brand holds over time and remains relevant.

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Brand Strategy | Positioning | Identity Development (Visual, Verbal) | Creative Direction | Messaging | Naming | Rebranding | Brand Guidelines | Content Direction | Launch Strategy

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VIP RELATIONS

Operating within a trusted network of talent, brands, and partners, we manage relationships and facilitate opportunities within a highly selective network. At Courtney Daniels Consulting, our work spans brand partnerships, red carpet appearances, and product placement, overseeing each collaboration from initial outreach through execution. We lead communication across all parties, managing timelines and logistics to ensure everything runs smoothly.

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Talent Strategy | Partnerships | Red Carpet Dressing | Product Placement | Logistics Management

 

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SALES

Known for our long standing relationships with department stores and specialty boutiques across the US territory and Internationally, we're hired to book trade shows, organize sales market weeks and negotiate buying deals with stores all the while giving one-on-one feedback.

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​Sales Strategy | Wholesale Partnerships | Retail Placement | Trade Show Representation | Market Week Management | Buyer Relations | Sales Planning | Account Management

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STRATEGIC PARTNERSHIPS AND BRAND EXTENSION

We identify co-collaborators and co-partners that will accelerate the brand and/or personality, then builds strategic partnerships and secures sponsorship utilizing creative vision to pair like brands to create a strategic new entity.

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​Partnership Strategy | Brand Collaborations | Sponsorship Development | Co-Branded Initiatives | Brand Extensions | Licensing | Strategic Alliances | Deal Structuring

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EVENT IDEATION AND PRODUCTION

A company can enhance its visibility within the media and among its audience through special events, including press conferences, cocktail receptions, company and product launches, runway shows and presentations and more. Courtney Daniels Consulting plans large-scale productions and intimate gatherings that attract broad mainstream exposure. We manage all aspects of an event from conception to completion, including ideation, all production celebrity support / attendance and media placement. ​​ 

 

VIP & Celebrity Relations | Guest List Management | Influencer Relations | Media Coverage | Nonprofit Events | Event Production

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